Avoiding the Thousand-And-One Video Pitfalls That Everyone Worries About

Posted on February 6, 2010
Filed Under Videos |

Let me ask you a question. Have you ever wanted to get a simple message out on YouTube, but you were just too intimidated by the idea of video recording yourself?

I thought so. I feel that way too. I did a quick search on Google, and these are some of the issues that were raised when making a video for any purpose.

Right off the bat, I was told to buy the most expensive camera I could afford, since the quality of the video will suffer unless the camcorder is first rate.

Second, I discovered that EXPENSIVE tripods are a must. The tripod must cost at least $100 - $200 or it will wobble. I also learned that you need something called a “Lavaliere Microphone”. While I was trying to figure out what that was, I learned that you also need a portable microphone.

I learned about narration, editing, panning, zooming, composition, lighting, and even equipment organization and sorting.

I haven’t even addressed the issues of cue cards versus memorization - keeping background noise to a minimum - inflection - facial expression - and, (my personal favorite) - STAGE FRIGHT.

This would all be well and good if you were trying to re-make “Gone With The Wind”, but it’s definitely overkill if you just want to explain something or sell something.

If you’re like me, you understand the incredible power of YouTube and other video sites. You know that more and more internet traffic is video (52% as of this writing), and that if you want your message to get to the most pairs of eyes, you have to go video. The question some of you may be asking is: “How do I avoid all of that other nonsense mentioned above?”

Good question. You could go for some expensive video editing software and - after overcoming a steep learning curve - create one of those masterpieces you see on YouTube from time to time. You know what I mean - a clever series of written messages which fade in and fade out, or leap on to the screen and then leap out, or dance around in a circle - all accompanied by perfectly synchronized music, of course.

But if you just want to get across a simple sales message, you might conclude that all of the above is overkill. So why not look into “text to video” software?

It’s actually been around for a little while, but don’t worry if you’ve never heard of it. I hadn’t either until fairly recently. Basically, text to video software allows you to paste or type language into your computer. It then converts that language into audio speech. They developed it to the point where it’s far less robotic than in the past.

This type of program makes creating a video as simple as writing an email. When you consider that more and more people prefer watching and listening to a message, rather than reading words on a screen, you can see the value in this.

The main item missing is the visual aspect. When shopping for a good text to video program, you should consider the nature of the visual presentation. My advice would be to avoid a program that simply flashes the words up on the screen as they are being spoken. Instead, focus on one that produces a computerized image, since this “feels” more comfortable for the average viewer.

Want to find out more about a new text to video software? Then check out VIDEOGOROUND.COM at Jennifer Gordon’s site. Learn how VideoGoRound.com will solve your problems at VIDEOGOROUND.

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